I am not a writer, but I can talk about Marketing !
We can use our website to market these initiatives. I wouldn’t say we have
huge presence, but we are growing, we are No. 2 in Google search for
‘Ponniyin Selvan’ from nowhere 4 years back.
With respect to the statistics I have been observing on the visits to our
website, it is increasing and we have been getting huge traffic from the
day Book fair Started. To promote those I have been showing the Book Fair
and Vikatan’s Ponniyin Selvan novel information for the visitors randomly
and people are visiting the sites.
We can show case all current works our group Writers written in a nice way
(cover page, intro, sample chapter/page if required) and provide
information when/where the visitors can purchase will be good. Then we can
also show the current work in progress novels also to get some attention.
We have lot of tools available for collaboration and also can protect the
with necessary access rights etc.,
As the link provided by Venkat said, let the Writers do the best they can
do to and let the Marketing team does its best to do the presentation etc.